Cooperation with farmers
We work with farmers producing unique, high-quality products. In 2021, we developed a simplified supply contract for smaller agricultural producers. It has already been used by farmers all over Russia.
We support farmers throughout the chain from field to shelf. Last November, we and the Tula Regional Government started testing of a new model of liaising with farms. It is based on an aggregator for purchasing and supplying farm produce with a wide range of additional services for smaller farms. With the aggregator, farmers will be able to supply their products not only to Magnit stores but also to other retail chains, as well as HoReCa and manufacturing companies. In early 2023, 36 farmers began working with Magnit as part of this pilot project.
How the aggregator helps us support farmers
- Providing vehicles to deliver farm products
- Washing, packing and packaging of farmers’ products
- Delivering products to the nearest DC or Magnit stores
- Advising farmers on product certification and conformity assessment, support programmes and subsidies
- Training farm staff
- Supporting product labelling
- Highlighting farm products on dedicated shelves in our stores
- Potato
- Cabbage
- Onion
- Carrot
- Water melon
Local producers can choose one of the two formats: Farmer’s Yard, where the store displays locally sourced farm products on its shelves, and Farmer’s Shop, where Magnit leases space in its stores to local producers for them to sell their products independently.